Haining Jinbaili Hosiery was established in October 2002. The company is located in Jinyong’s hometown, Haining, Zhejiang. The company currently has more than 150 employees and more than 20 R&D members, including 2 doctors and many technical members. The company covers an area of ​​18 acres, with a production workshop of 18,000 square meters, a storage area of ​​6,000 square meters, and an office area of ​​2,000 square meters. The company integrates a series of complete systems such as research and development, design, production, sales, service, etc., to accurately serve the market. The company has invested more than 30 million yuan to purchase major machinery and equipment such as Rona di Italy. At the beginning of its business, it provided OEMs to domestic and foreign first-line brands. The brands that have cooperated include: Converse CONVERSE, Nike NIKE, Le Coq Sportif, Kitty, EIIE, ECCO, Pepsi, Cat people, septwolves, etc.

In 2008, the company established its own brand "Step in the World" and "Mountain Lion" and entered the national market. In 2012, he participated in the drafting of the implementation standards for the naval submarine force's stockings. In the same year, nano-copper technology was transferred to civilian use, and the product achieved long-term antibacterial and deodorization, which attracted widespread attention and became a representative brand of antibacterial products in the world.